When millions of dollars are on the line, even #DannyDimes is worth owning. From MJ's Jumpman to Mickelson's iconic leap, we present the wild, frequently absurd world of sports trademarks, where literally everything is for sale.
source https://www.espn.com/nba/story/_/id/29941024/from-mj-jumpman-dj-danny-dimes-sports-weirdest-most-lucrative-underworld
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