How well can UFC and Canelo Alvarez share the biggest fight weekend of 2021?

For the second time in three years, Canelo Alvarez and the UFC each have pay-per-view events on the same November weekend.

source https://www.espn.com/boxing/story/_/id/32535758/how-well-ufc-268-canelo-alvarez-caleb-plant-share-biggest-fight-weekend-2021