Ariel Helwani on how the UFC is missing a big opportunity with Conor McGregor in 2020

All the momentum the UFC created with Conor McGregor's return in January has faded away. Why did it happen, and what's next?

source https://www.espn.com/mma/story/_/id/29601793/ariel-helwani-how-ufc-missed-big-opportunity-conor-mcgregor-2020