It wasn't long ago that a team's social media feed was schedules, brief news and maybe some photos. Those days are gone. They have personalities now. The people behind the avatars are trying to bring the Twitter and Instagram feeds to life.
source https://www.espn.com/espn/story/_/id/30613537/when-teams-social-media-feeds-got-real-made-friends-started-beefing
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